I love social media...

...almost as much as I love coffee and free stuff.  Add those things together and  you've got a tri-fecta of happiness.  It all started last week when I saw that Dunkin_Columbus was granting "holiday wishes" on Twitter.  The message went out to the followers, like this:

I responded to this tweet, thinking that it was a joke or way to generate dialoge among Dunkin's followers:

Before I knew it, I received this response from Dunkin_Columbus:

How cool is that?  Dunkin' Donuts is on top of its social media game, using Twitter to generate conversations with its followers and to provide a bit of Christmas cheer on the side.  Its not the first time that I've mentioned Dunkin' Donuts as a company who "gets it".  The company (or the twitterer) is very responsive to tweets about Dunkin', as well as photos of the product or its consumers.  The account is buzzing all day with different re-tweets about how America (or in this case, Columbus) is running on Dunkin'.  All of the wish granting and goodwill towards customer is keeping the brand top of mind in the increasingly cluttered realm of social media. 

Bottom line?  I'm running on Dunkin' and you should be to.